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How was the Sugarmark created? 

In 1970, the sugar industries of fourteen countries throughout the world cooperated with the Comité Européen des Fabricants de Sucre, the British Sugar Bureau and the International Council of Graphic Design to organise an international competition. The aim of the initiative was to produce a design that would be truly global in its appeal and comprehensibility.

The winner, Roger Simmons of the UK, said that his creation was the result of a process of stripping away all non-essentials. "I went right back to thinking basically how the end-user - the consumer - saw the product : in packs, then in bowls, and then on a spoon : in other words, as an ingredient. And here, of course, were the beginnings not only of a simple graphic idea, but also one that encapsulated the qualities of the product in all its forms."

Roger's design has certainly stood the test of time; it is as relevant today as it was when it was first introduced. And over the intervening decades, its use has spread to countries across the Americas, Europe, Africa, the Middle East and Asia Pacific.

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